Midnight Madness London
Privacy Policy
Last updated: November 2025
1. Introduction
Midnight Madness is London’s immersive overnight puzzle challenge in aid of Raise Your Hands — a UK-registered charity (no. 1174956) that supports exceptional small charities helping children and young people across the UK.
This Privacy Policy explains how Midnight Madness, operated by Raise Your Hands, collects, uses, and protects your personal information.
For details on the wider organisational policy, please also see the Raise Your Hands Privacy Policy.
2. Who We Are
Raise Your Hands (“we”, “our”, “us”) is the data controller responsible for processing your personal information in relation to Midnight Madness.
Registered Charity Number: 1174956
Registered Office: c/o Bowmer & Kirkland, 21 Conduit Street, London, W1S 2XP, UK
Email: info@raiseyourhands.org.uk
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
3. What Information We Collect
We may collect and process the following types of information:
Information you provide directly
– Contact details — name, email address, phone number, company name, and job title
– Registration data — details provided through event sign-up forms or lead generation campaigns
– Event participation data — team name, player names, scores, photos, and videos
– Fundraising information — donation records or corporate giving details
– Marketing preferences — opt-ins to receive updates about Midnight Madness or Raise Your Hands
– Feedback and survey responses — such as post-event questionnaires
Information we collect automatically
– Cookies and analytics — including IP address, browser type, and pages visited
– Usage data — to analyse and improve website functionality
We do not collect special category (sensitive) data unless you provide it voluntarily (e.g. accessibility needs or dietary requirements for event logistics).
4. How We Use Your Information
We process personal data to:
– Administer event registration, participation, and communication
– Manage fundraising, donations, and corporate engagement
– Send relevant updates about Midnight Madness and Raise Your Hands
– Analyse participation data and feedback to improve future events
– Maintain safety, security, and compliance with our legal obligations
– Manage online forms, email marketing, and analytics
We will only use your personal data when we have a lawful basis to do so (see Section 5 below).
5. Lawful Bases for Processing
We rely on one or more of the following lawful bases under the UK GDPR:
– Consent – when you actively opt in to receive updates or marketing communications
– Contract – when processing is necessary for your participation in the event
– Legitimate interests – to promote and improve our fundraising activities, provided your rights are not overridden
– Legal obligation – to comply with charity, tax, or data protection law
You can withdraw your consent at any time by contacting us (see Section 10).
6. Sharing Your Information
We only share your data when necessary and in accordance with the law. This may include sharing with:
– Service providers and partners who support event logistics, payment processing, marketing, and analytics (all bound by confidentiality and data protection agreements)
– Regulatory authorities when legally required
– Emergency services or medical professionals in case of a safety incident during the event
We will never sell your data or share it for unrelated marketing purposes.
7. Cookies and Analytics
Our website uses cookies and similar technologies to help us understand site traffic, enhance performance, and improve your experience.
Cookies may collect information such as your browser type, pages visited, and session duration. You can manage or disable cookies through your browser settings.
We also use tools such as Google Analytics and LinkedIn Insight Tag to measure website engagement and campaign performance. Data from these tools is anonymised or pseudonymised wherever possible.
8. Fundraising and Marketing Communications
If you choose to hear from us, we may send you:
– Updates about Midnight Madness and upcoming event
– Stories from our partner charities
– Invitations to participate in fundraising or volunteering opportunities
You can opt out at any time by clicking “unsubscribe” in our emails or by contacting us directly.
We will never send marketing emails without your explicit consent.
9. Photography and Media
Midnight Madness events may be filmed or photographed. Images or footage that include participants may be used in future promotional materials, reports, and social media content.
If you wish to discuss being excluded from photography or filming, please contact us before the event at madness@raiseyourhands.org.uk.
10. How Long We Keep Your Data
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, including legal, accounting, or reporting requirements.
– Event and participant data: typically retained for up to 3 years after the event
– Marketing data: retained until you withdraw consent
– Donation records: retained in accordance with charity and financial regulations
After this period, your data will be securely deleted or anonymised.
11. Your Rights
Under data protection law, you have the right to:
– Access the personal data we hold about you
– Request correction or deletion of your data
– Object to or restrict certain types of processing
– Withdraw consent at any time (where applicable)
– Lodge a complaint with the Information Commissioner’s Office (ICO)
You can learn more about your rights at ico.org.uk/your-data-matters.
12. Security
We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.
Only authorised personnel and approved partners have access to your data, and all operate under confidentiality agreements.
13. Links to Other Websites
This website may include links to external websites. We are not responsible for the privacy practices or content of those sites, so please review their privacy policies before providing personal data.
14. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact:
Raise Your Hands
Email: info@raiseyourhands.org.uk
Address: c/o Bowmer & Kirkland, 21 Conduit Street, London, W1S 2XP, UK
15. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices.
The most current version will always be available at madnessuk.com/privacy-policy/.
