Midnight Madness London
Privacy Policy
Last updated: November 2025
1. Introduction
Midnight Madness is London’s immersive overnight puzzle challenge in aid of Raise Your Hands — a UK-registered charity (no. 1174956) that supports exceptional small charities helping children and young people across the UK.
This Privacy Policy explains how Midnight Madness, operated by Raise Your Hands, collects, uses, and protects your personal information.
For details on the wider organisational policy, please also see the Raise Your Hands Privacy Policy.
2. Who We Are
Raise Your Hands (“we”, “our”, “us”) is the data controller responsible for processing your personal information in relation to Midnight Madness.
Registered Charity Number: 1174956
Registered Office: c/o Bowmer & Kirkland, 21 Conduit Street, London, W1S 2XP, UK
Email: [email protected]
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
3. What Information We Collect
We may collect and process the following types of information:
Information you provide directly
– Contact details — name, email address, phone number, company name, and job title
– Registration data — details provided through event sign-up forms or lead generation campaigns
– Event participation data — team name, player names, scores, photos, and videos
– Fundraising information — donation records or corporate giving details
– Marketing preferences — opt-ins to receive updates about Midnight Madness or Raise Your Hands
– Feedback and survey responses — such as post-event questionnaires
Information we collect automatically
– Cookies and analytics — including IP address, browser type, and pages visited
– Usage data — to analyse and improve website functionality
We do not collect special category (sensitive) data unless you provide it voluntarily (e.g. accessibility needs or dietary requirements for event logistics).
4. How We Use Your Information
We process personal data to:
– Administer event registration, participation, and communication
– Manage fundraising, donations, and corporate engagement
– Send relevant updates about Midnight Madness and Raise Your Hands
– Analyse participation data and feedback to improve future events
– Maintain safety, security, and compliance with our legal obligations
– Manage online forms, email marketing, and analytics
We will only use your personal data when we have a lawful basis to do so (see Section 5 below).
5. Lawful Bases for Processing
We rely on one or more of the following lawful bases under the UK GDPR:
– Consent – when you actively opt in to receive updates or marketing communications
– Contract – when processing is necessary for your participation in the event
– Legitimate interests – to promote and improve our fundraising activities, provided your rights are not overridden
– Legal obligation – to comply with charity, tax, or data protection law
You can withdraw your consent at any time by contacting us (see Section 10).
6. Sharing Your Information
We only share your data when necessary and in accordance with the law. This may include sharing with:
– Service providers and partners who support event logistics, payment processing, marketing, and analytics (all bound by confidentiality and data protection agreements)
– Regulatory authorities when legally required
– Emergency services or medical professionals in case of a safety incident during the event
We will never sell your data or share it for unrelated marketing purposes.
