We select, monitor and promote a platform of 12 effective small charities working with children and young people.
These charities are based across the UK and many work nationally. They all have a turnover of less than £2m and are not household names. Each charity has an interesting and innovative approach to tackling the issues facing the children they work with.
Our charities are led by capable, committed, driven leaders who all have a strategic mindset. They have evidenced the need for their work and they monitor and evaluate their outcomes and are able to effectively demonstrate the impact they have on the children they work with.
We see an injustice in the charity sector: small charities struggle for funding, but not due to a lack of efficacy; they are simply not able to reach donors in the same way as larger charities or invest in more creative methods of raising funds.
We are correcting this imbalance. We innovate in the philanthropic space by giving donors positive experiences tailored to them. We back this up with the evidence donors need to have confidence that they are supporting some of the most exceptional, hidden charities in the UK.