Midnight Madness is an interactive and immersive experience where the best of the best compete with one another to complete as many challenges/puzzles as possible within the given time.
Think The Crystal Maze meets the Da Vinci Code, with a whole host of immersive theatre and London as your stage. It gives you the chance to have the experience of a lifetime whilst helping those that need it most.
Returning to London on 20th May 2023, Midnight Madness is a series of cleverly camouflaged, incredibly ingenious and devilishly difficult puzzles – the answers to which indicate the location of the next puzzle, and so on. Teams will compete all night, hunting for, solving, and executing puzzles embedded in the urban landscape of London.
Iterations of Midnight Madness London were run in 2018, 2019 and 2022, with a two year hiatus due to COVID-19.
MM22 was a huge success, raising £618k for Raise Your Hands, the small charity champions.
You can get a full flavour of Midnight Madness 2022 here.
The event originated in New York in 2015 and raised $3.1m for charity.
The original NYC creators, Mat Laibowitz and Elisha Wiesel are fully on board with the London edition. We thank them for their advice and guidance.
Elisha Wiesel – Formerly Chief Information Officer Goldman Sachs
Putting on an event like Midnight Madness is a massive task. These are the guys that make it happen:
Charlie Astor and George Whitefield have been responsible for some of the most inventive events London has seen. They have pulled together a crack team of creatives, puzzlers and engineers to deliver the next chapter of Midnight Madness in London.
Adventureful are a company who provide quality creative and adventurous experiences in the great outdoors. From family friendly yacht flotillas in Croatia to immersive corporate spy games in London, they work with all ages and groups to bring out the adventurer in everyone!
MindBlown was born from a love of treasure hunts, immersive theatre, games, escape rooms, and puzzles, building and choreographing ground-breaking creative theatre, immersive experiences and escape rooms, including You Me Bum Bum Train, Secret Cinema and the Burning Man festival.
We select, monitor and promote a platform of 12 effective small charities working with children and young people.
These charities are based across the UK and many work nationally. They all have a turnover of less than £2m and are not household names. Each charity has an interesting and innovative approach to tackling the issues facing the children they work with.
Our charities are led by capable, committed, driven leaders who all have a strategic mindset. They have evidenced the need for their work and they monitor and evaluate their outcomes and are able to effectively demonstrate the impact they have on the children they work with.
We see an injustice in the charity sector: small charities struggle for funding, but not due to a lack of efficacy; they are simply not able to reach donors in the same way as larger charities or invest in more creative methods of raising funds.
We are correcting this imbalance. We innovate in the philanthropic space by giving donors positive experiences tailored to them. We back this up with the evidence donors need to have confidence that they are supporting some of the most exceptional, hidden charities in the UK.
Visit the Raise Your Hands website to find out more about what we do.
